Overview
Estimated time: 3 hours
Language: Spanish
Date: 2026
Format: online, self-paced
Code: GNSUS4001
This course addresses one of the great challenges facing the agricultural sector in the 21st century: producing more and better amid growing social, environmental and economic demands. Drawing on his extensive experience in agribusiness, risk management, strategic communication and sustainability, the instructor analyzes how environmental concerns about agriculture have evolved, the role of public agendas, and the concept of the Social License to Operate (SLO) as a key factor in the sector’s competitiveness and legitimacy.
He also shares a practical toolbox so that agricultural companies, professionals and organizations can strengthen their relationship with society, combining good practices, certifications, social responsibility, professional communication, and dialogue and storytelling strategies. A proposal that combines strategic vision, field experience and concrete tools to build a more sustainable, transparent agriculture, connected with society’s expectations.
Intended for: professionals, students, technical advisors and companies in the agricultural sector looking to strategically incorporate practical tools into agronomic planning and management.
Learning outcomes:
By the end of this course, you should be able to:
- Recognize the main challenges facing the agricultural sector in the 21st century, understanding how social, environmental and economic demands shape farming and the public perception of agriculture.
- Analyze the concept of the Social License to Operate (SLO) and its importance for the sustainability, competitiveness and legitimacy of companies and organizations linked to the agricultural sector.
- Identify management and communication tools and strategies —such as good agricultural practices, certifications, social responsibility, storytelling and professional communication— that help strengthen the relationship between agriculture and society.
